How to Automate Your Marketing With Free Tools and Hacks in 2021
Do you want to be a marketing automation expert?
You are in the right place.
To be a marketing automation expert, you need to know how to use available technology to market for free across channels.
This guide will introduce you to the methods and tools you need to successfully market online.
The Top 3 Marketing Automation Strategies
Marketing automation is a crucial part of any business that wants to expand its client base and generate more leads. Marketing automation has increased in popularity in recent years and is continuing to evolve every day.
With that being said, it’s essential that businesses get a jumpstart on using and understanding marketing automation and how to use it to their advantage.
All kinds of businesses can reap the benefits of marketing automation. This post will detail the basics of what you should know about marketing automation.
Are you ready to become a marketing automation expert?
What You Need to Know About Marketing Automation Solutions
You may be new to marketing or never have worked with marketing directly; therefore, you may not know exactly what marketing automation is.
Marketing automation software helps businesses market more effectively by automating repetitive tasks and providing visibility and metrics on multiple online channels.
Marketing automation sends electronic forms of marketing to potential leads without the marketer or the business having to do anything.
You should seriously consider using marketing automation in your marketing plans since most business leads come in online. When people are looking for a product or service, they search online to find a recommendation, so it’s vital that your online presence is top-notch.
When you are a marketing automation expert, you are aware of the strategies and tools you need to market across channels.
Use these three strategies to become a marketing automation expert
- Automate the Ad Funnel
Once people visit your website after finding you on Google, they are already a part of your retargeting campaign; and once they’re there, you can set up an automated ad funnel.
An example of this would be, a few days after visiting your site, an automated ad will be sent to users showing them a specific promotion.
Then, perhaps two weeks after visiting your site, they will receive another advertisement. And if they don’t do anything with either of these ads, you can set up an automated ad that will appear 30 days after featuring a YouTube video rather than a promotion.
These ads will be legitimate digital ads that will appear when the person is searching the internet. It’s important to point out these ads will not be emailed; they will appear as the person searches online for other things.
- Automate Social Media Targeting
To read indepth details about this strategy and to read the other two strategies, click here: How to Automate Your Marketing With Free Tools and Hacks in 2021
