How to Use Tumblr

Janice Wald
5 min readMay 3, 2021

What is Tumblr?

What is Tumblr mostly used for?

Tumblr is considered a microblogging site which means the content is generally shorter than on WordPress blog posts. Actually, I find Tumblr more like Instagram than WordPress.

You can use Tumblr to promote videos and photos and market your products and services. I see many Etsy users there. In addition, like Instagram, you can communicate with people by chatting. You can also use Tumblr to promote your blog posts.

Like Instagram, the demographic on Tumblr tends toward being younger. According to a source, half the people using Tumblr are in their 20’s and younger.

If you want to market to a younger demographic, Tumblr is for you. Major brands have Tumblr accounts that include ads with GIFs and videos

However, Tumblr isn’t considered a social media site like Instagram. Tumblr is a Content Management System (CMS) like WordPress, Weebly, or Blogger.

In fact, Tumblr has elements from both Content Management Systems and social media sites.

In December of 2018, Tumblr banned posts with adult content since much of Tumblr’s content was sexually inappropriate.

In April of 2019, Tumblr was nominated for a Webby Award which recognizes the best websites on the web.

Why Should You Use Tumblr?

SEO benefits of using Tumblr

Using Tumblr also has SEO benefits. First, when you promote on Tumblr, you’ll get a link to your site from a strong Domain Authority Ranking since Tumblr has a DA of 88.

Also, Tumblr’s content gets indexed by Google just like the content on any other CMS.

How to Get Started on Tumblr

To get started on Tumblr, you need to download the app. The Tumblr app is available at both the App Store and Google Play. You can also login to Tumblr on a desktop by going to

After making an account, indicate your interests.

Suggestions will populate. These are people who create content based on your interests. If you want to follow them, click their name.

Janice Wald

7-yr vet. Nominated Best Digital Marketer 2019 & 2021. London Bloggers Bash Judge. Author 3 books.